THE SLED DOG BLOG: SLED DOG T-SHIRTS

SLED DOGS

In 1988 a group of enthusiastic volunteers assembled to work as the Ladies’ Technical Course Crew for Olympic Winter Games in Calgary. High winds and higher temperatures created huge challenges for the entire Organizing Committee and consequently crews worked around the clock to get races off. The Course Crew determined that they were being worked like “dogs”.

The analogy morphed into that of a Siberian Husky; a breed known for its loyalty, intelligence, speed, endurance and its preference for the outdoors - also its ability to work hard and haul a lot of stuff. The Sled Dogs were born and quickly defined themselves by their work ethic and their ability to enjoy the festivities and when necessary, create them.

The essence of a Sled Dog is captured in our brand. First and foremost he has a sparkle in his eye, a little bit of an attitude, confident, that “relish in the face of adversity” kind of a look. He is ready for the task at hand with his belt, drill and shovel at the ready as well a frosty beverage for the end of the day.

Today The Sled Dogs are recognized throughout ski racing circles as the volunteers corps of the Lake Louise Winterstart World Cup who come together to ensure the Men’s and Ladies’ races go off without a hitch.

Being a Sled Dog is no ordinary volunteer job - work hard, play hard is the credo. The friendships, the laughs and the experience make it all worth while.

Monday, November 2, 2009

SLED DOG T-SHIRTS

As announced last week The Sled Dogs have finally unveilled their first annual t-shirt. The piece is 100% pre-shrunk cotton, short sleeve, NAVY in colour and available in sizes Small to 2XL.

The cost is still to be determined as the final order is yet to be confirmed, however the shop estimate based on current requests is in the range of $20 per shirt. Get yours by emailing your particulars to thesleddogs@telus.net no later than THURSDAY, NOVEMBER 6th.

The front of the shirt will feature the Sled Dog logo, centred at approximately 3" in size, with the caption: LET THE GAMES BEGIN and 2009 framing the Winterstart logo on the back.